Into its third edition, the MotoDay has got bigger and better as over 2,000 biking enthusiasts are all set to converge at Lavasa to celebrate the brotherhood of motorcycling on June 18 and 19.
Organised by Pune based Motodreamz, the event will see activities revolving around bikes and everything related to biking.
“June 21 is celebrated as the World Motorcycling Day globally as it is the longest day on earth. Since 21st is a weekday this year, and to encourage maximum participation we are celebrating MotoDay on June 18 and 19 as it is the closest weekend to the date,” said Rahul Sancheti, Director of MotoDreamz.
This year MotoDay will be a two-day event and will have a sizable participation from the manufacturers and their dealers as well as service partners.
The highlight of this year’s event is the OEM Awards for Best across in Motorcycle categories. A jury comprising KP Aravind (National Supercross champion and second entrant in the Dakar Rally from India), Neharika Yadav (one of the best female superbike racers in India), Zyan Khan (President of FMSCI) and Reza Kazerooni (Head of Strategic Alliance and Events at Monster) will pick the best across categories for the OEM Awards.
The event will also feature Brand Display Zones where Brands like Shell, Mahindra Mojo, Triumph, Café Racer, Indian Motorcycles and Ducati will display their range of products.
The MotoDay celebrations will also have discussion sessions with various experts from across India talking about Riding Safety, Bike Customization and Why We ride. A special R&D Talk Show where specialists from different brands will talk about the advancements in the Motor cycle technologies will also be conducted.
A special and novel feature of the event will be a shopping zone where riders from across the country will trade or offer the best of products to have safe rides and safer bikes, which include helmets, riding gear, tyres, chains, and motorcycle machines.
Speaking about the event, Rahul Sancheti, said “After the two editions of the event we received positive feedback from participants and sponsors. This year our focus has been putting a lot of content together so that people go there and experience and take back good memories. “We want to give a good experience to all the participants and the sponsors to take back fantastic memories of celebrating the World Motorcycling Day,” he added.
MotoDay revolves around bikes and in the recent years the biking culture in Pune has seen good growth.“The biking culture is on the rise with the manufacturers getting new bikes. A lot of foreign brands are making their entry in India specially the super bikes and the cruisers. The scene is completely changing. Earlier, people only used to read about these bikes in magazines but today they are getting to buy and ride them. That’s the future, people are going to ride more and more. Pune being an automotive hub people are fascinated with bikes and cars and that is what you will witness at MotoDay.”
“We have tied up with Pune RTO. The RTO and we as organizers are going to interact with participants about safety measures, which includes wearing of helmets, safety gear and good shoes. So in case of any eventuality there is enough safety for the riders,” Sancheti informed.
MotoDreamz has roped in Sancheti Hospital, whose ambulances will be placed at two locations on the route.
Speaking about the contests during the event, Sancheti said, “Depending on the interests of the people attending the event. Right from riding to photography there are a variety of contests lined up. The prizes include a trip to the Malaysian GP. There are various other contests through which helmets, riding gears and a lot of accessories are to be won,” Sancheti concluded.